Asics Corporation, a sportswear company, was established by Onitsuka Kihachiro in 1949. Today, Asics is known as a lifestyle brand in the fusion of Japanese heritage and modern style. Asics asked Studio Size to develop and design the POS and window design for their flagship stores worldwide. The challenge was to remain the historic spiral logo and position Asics as a lifestyle brand while staying true to its core performance heritage. Inspiration derived from the brand’s philosophy and the importance of sports, that bring joy and energy to all aspects of life. The POS materials were designed in such manner that these convey a cultural message to consumers, but also captivate, excite and engage them.
Studio Size is unique because of its strong technical know-how and its ability to design outstanding products.