Novak Djokovic, as the brand ambassador, helped launched ASICS’ new performance signature shoe ‘Gel-Resolution Novak’. ASICS approached us to help the sport brand increase brand awareness for this exclusive product. It required a brand that reflects its ‘sound mind in a sound body’- philosophy and help to inspire people to enjoy both the physical and mental benefits of sports.
The design solution is positive and brave. It presents a clean aesthetic and a modern color palette. The result is a powerful campaign that delivers not only authenticity, but also energy.