ASICS

Gel-Technology: Engineered for everyday

Campaign launch and Window & POS design

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Project info

Uniting the fluidity of its technical components with modern street style details, the GEL-QUANTUM 360™ 6 sneaker evolves the meaning of continuous cushioning.

Drawing influence from the transparency aspect of see-through bags, this shoe features an engineered mesh pattern on the upper with no-sew overlays to form a performance-focused design that’s congruent with modern street style.

At Studio Size we worked on launching a campaign around this product. Featured in all the DTC stores across EMEA.

Window and POS

The windows design is an important part of the customer journey. We try to attract with the customer with powerful window designs by choosing the right visuals, props and selecting the right message. Items like banners, windows stickers and a footwear podium were used to contribute to this customer journey.