Lady Plus, an iconic plus-size women’s fashion brand has always stood for on-trend clothing at an affordable price. The company’s mission is to inspire women to love their curves while helping them to feel and look great.
Known for her innovative and creative way of thinking, the founder wanted to position Lady Plus as a fashion brand. Studio Size created a powerful ideology for Lady Plus, where woman should be able to express themselves through fashion, regardless of dress-size.
At Studio Size we developed a new visual identity, starting with the design of the logotype, followed by printed material and banners. In creating the logo, we kept the design simple and elegant yet playful.
At printed material and banners, loose and expressive layouts were used to express freedom, while the black-and-white color palette communicates a sophisticated femininity.
“We have been working with Studio Size for more than three years now and we can’t imagine a better graphic designer.…”
Meriam Boldewijn – founder Lady Plus Fashion